Samuel Tamba is a French entrepreneur and strategic advisor, Founder and CEO of AxeOne, a strategic advisory firm specialising in Formula 1 and global motorsport.
Samuel Tamba is a French entrepreneur and strategic advisor, Founder and CEO of AxeOne, a strategic advisory firm specialising in Formula 1 and global motorsport.
Through AxeOne, he advises brands, investors and institutions on strategic partnerships, business development and opportunities across the international motorsport ecosystem, with a particular focus on Formula 1.
Before focusing full-time on AxeOne, Samuel built his career across international companies including IBM, LinkedIn and Accenture, working across partnerships, public affairs, technology and business strategy.
A graduate of CentraleSupélec and the École de Guerre Économique, he was named to Forbes France's 30 Under 30 list in 2022 for his commitment alongside Diversidays, an organisation promoting equal opportunities and digital inclusion.
Samuel founded AxeOne in 2022 and has led the firm full-time since January 2025.
AxeOne is a strategic advisory firm founded in 2022, operating at the intersection of motorsport, business and influence. The firm supports brands, teams, drivers, investors and institutions in unlocking growth opportunities across Formula 1 and the global motorsport ecosystem.
The firm also advises prospective Formula 1 teams through FIA entry processes, as well as circuits and promoters on strategic development. Offices in Paris, Geneva and Dubai.
Strategic advisory across Formula 1, motorsport and high-value partnerships. Leading the firm full-time since January 2025.
Defined and led the firm's government and institutional strategy in support of the France & Benelux CEO, the EMEA CEO and the global Chief Government Affairs Officer. Regulatory matters spanning AI, cloud, cybersecurity and the Green Deal.
Built and ran strategic partnerships at country level: government, public institutions, regional authorities, professional federations and CAC 40 companies.
Supported senior leadership across IBM and IBM iX on strategic initiatives, operations and stakeholder engagement.